Global LED Lighting Market 2014: Industry Shares, Strategies, and Forecasts, Worldwide to 2020

on Wednesday, 21 January 2015 include new market research report " LED Lighting Market: Industry Size, Shares, Growth, Analysis, Trends And Forecast" to its huge collection of research reports.

Next generation lighting achieves a complete replacement of incandescent filament bulbs with LED lighting that is more energy efficient, lasts longer and has a significantly lower cost of operation.

Philips, the market leader has been the first casualty as the profit margin on the individual LEDs is eroded because of overproduction in China.  The achievement in price declines because of economies of scale, and general competitive pressure have drastically impacted the market.  Philips is set to sell its lighting business.  The Dutch electronics group Philips has attracted bids from several private equity groups for the majority of its lighting components business, up for sale as it focuses on higher-margin activities.

Epistar is working on 200mm technology.  Philips, OSRAM, and Samsung are all actively exploring GaN on silicon technology.  Market shifts provide entry points for new competitors.  They create significant opportunities for participants to achieve rapid increase in market share.  Shifts in market share are anticipated as vendors move up the value chain to increase returns on investment.  

There is a move by vendors to provide more pieces of the LED light.  In this way they seek to control their margins.  Vendors primarily compete with other providers of LED lighting on the basis of product performance, as measured by efficacy, light quality, increased lumen output and reliability.  Product cost combined with an acceptable level of quality is always a competitive issue.

LED vendors seek to offer LED lighting products that achieve a lower total cost of ownership and enhanced product quality.  The channel looks for a broad product portfolio.  Those vendors with a broad product portfolio have access to strong retail channels.  Channel strategy is further impacted by OEM relationships.  A differentiated product design approach, proprietary technology and deep understanding of lighting applications aids the ability to compete in LED lighting markets.

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According to Susan Eustis, leader of the team that prepared the study, “Frequent product introductions have characterized the LED lighting industry.  There is a highly competitive pricing environment with the current price point of $10 in 2013 per light about to decline to $6 per light.   These market characteristics increase the need for continuous innovation.”

Sales of LEDs that outpace incandescent bulbs in North America are expected to soon completely eliminate incandescent bulbs.  The LED lighting market is anticipated to grow 45% per year through 2019.  The LED lighting market at $4.8 billion in 2012 is anticipated to go to $42 billion by 2019.  The reason is the declining price points, the increased interest by the channel in pushing LEDs to consumers.  LEDs provide the best lighting solution.  The phase out of incandescent lights has begun, the onset of LED command of the market is upon us.

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