Pay TV refers to subscription-based television services. Pay TV operators provide data, videos, and voice services. Moreover, they provide games, movies, and contents matching the requirements of various demographics. Earlier, subscription-based services were provided using both analog and digital cables. However, in the mid-2000s, digital cable TV gained traction, which led to a reduction in the market share of analog services.
The pay TV market in the US to grow at a CAGR of 1.87% over the period 2014-2019. The market is highly fragmented with the presence of a large number of small and large vendors. The report only lists the key vendors in the market; it does not present the market share of all the vendors. In addition, the report discusses the major drivers influencing the growth of the pay TV market in the US, outlines the challenges faced by vendors and the market at large, and the key trends emerging in the market.
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Technavio's report, Pay TV Market in the US 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the landscape of the pay TV market in the US and its growth prospects in the coming years. The report includes a discussion on the key vendors operating in this market.
Key vendors
- AT&T
- Comcast
- Cox Communications
- DISH Network
- Sky
- Verizon Communications
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Market driver
Growth of satellite TV and IPTV segments
For a full, detailed list, view our report
Market challenge
Intense competition
For a full, detailed list, view our report
Market trend
Evolution of pick-and-pay services
For a full, detailed list, view our report
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