Confectionery Market in Brazil: Recent Industrial Research and Forecast Report

on Friday, 8 May 2015 includes new market research report " Confectionery Market in Brazil: Industry Size, Shares, Growth, Analysis, Trends And Forecast" to its huge collection of research reports.

Consumer and Market Insights: Confectionery Market in Brazil provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings:
  • Confectionery products are seen as being the ‘go-to’ products for relaxation purposes. Continuing stress in consumers lives means finding the tastiest way to relax will be the most important need for Brazilian consumers
  • A large young population base and rising income levels provide significant opportunities for growth of the Confectionery market in Brazil
  • Boxed Chocolate accounts for the majority of sales in the Chocolate category while Gums & Jellies leads the sales in Sugar Confectionery category
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Consumer and Market Insights: Confectionery Market in Brazil identifies the key demographic groups driving consumption, and what motivates their consumption. When combined with an in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

Reasons To Buy:-

This report brings together consumer analysis and market data to provide actionable insight into the behavior of Brazilian Confectionery consumers. This is based on Canadean’s unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Confectionery sector. Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.

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