Confectionery Market in the US: Industry Research, Analysis, Shares, Growth and Forecast report

on Friday, 8 May 2015 includes new market research report " Confectionery Market in the US: Industry Size, Shares, Growth, Analysis, Trends And Forecast" to its huge collection of research reports.

Consumer and Market Insights: Confectionery Market in the US provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings:

  • Product innovation and greater demand for Indulgence and Fun & Enjoyment activities will drive growth in the Confectionery market
  • Demand for private label Confectionery products is growing faster than demand for branded Confectionery products in the US, though brands still account for a much larger share of the market
  • A greater number of consumers in the US are turning to luxury Chocolate in order to indulge
  • Tweens and Early Teens aged 10 to 14 years old enjoy the highest per capita consumption, making them the most important age group to target. However understanding the role health needs increasingly play will be important when targeting this age group.


Consumer and Market Insights: Confectionery Market in the US identifies the key demographic groups driving consumption, and what motivates their consumption. When combined with an in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

Reasons To Buy:-

This report brings together consumer analysis and market data to provide actionable insight into the behavior of US Confectionery consumers. This is based on Canadean’s unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Confectionery sector. Category, brand and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.

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