Body, Hand and Footcare Industry in US - June 2014

on Friday, 20 June 2014 include new market research report " Body, Hand and Footcare Industry in US - June 2014: Industry Size, Shares, Growth, Analysis, Trends And Forecast" to its huge collection of research reports.

In spite of being a mature market, the body, hand, and footcare market holds opportunities for brands that emphasize therapeutic skincare and packaging innovation that reinforces ease of use and convenience. Targeting relatively untapped demographic groups such as men, older shoppers, and multicultural consumers also presents brands and retailers with added opportunities.

Scope and Themes:
  • What you need to know
  • Definition
  • Data sources
  • Sales data
  • Consumer survey data
  • Abbreviations and terms
  • Abbreviations

Issues and Insights:
  • Category is mature, price-driven
  • The issues
  • The implications: Leverage new packaging formats, engage men
  • Product usage is cyclical
  • The issues
  • The implications: Encourage regular usage with added skincare benefits
  • Engagement in category declines with age
  • The issues
  • The implications: Highlight therapeutic skincare and targeted anti-aging benefits

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Trend Applications:
  • Trend: Return to the Experts
  • Trend: Objectify
  • Mintel Futures: East Meets West

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