Insurers Engagement with Social Media: New Market Research, Analysis and Forecast report

on Tuesday, 17 March 2015 include new market research report " Market Insurers Engagement with Social Media: Industry Size, Shares, Growth, Analysis, Trends And Forecast" to its huge collection of research reports.

Insurers' Engagement with Social Media report analyzes the effectiveness of insurers in capitalizing on the benefits of social media across insurance business functions. As internet access and smartphone adoption increase, a growing number of internet users are becoming involved with social networking. The increased social media user base provided significant opportunities for these companies to connect with customers and promote their products and services. Insurers and distributors across developed as well as emerging markets are, therefore, increasingly focusing on developing their processes to be able to respond to web-oriented consumers. 

The report discusses in detail how the insurers across different markets use social media platforms across different business functions including product development, sales and marketing, underwriting, claims management and customer services. It also discusses the key issues and challenges faced by insurers for successful implementation of social media strategies.

  • The report provides a comprehensive analysis of use of social media across insurance business functions.
  • It provides current and future scenarios for social media and its impact on the insurance industry.
  • It details various benefits available to, and challenges faced by, insurance companies while adopting social media strategies.
  • It provides case studies on how insurance companies are using social media for effective customer engagement and marketing.
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Key highlights:-
  • The increasing prevalence of the internet and widespread adoption of smartphones have fuelled social media expansion, with more than half of the online population now engaged in social networking. Insurers are using social media platform extensively to communicate with customers and to promote their products and services. 
  • Insurers across the world are increasingly using social media across their businesses, using it as part of product development, sales and marketing, underwriting, customer service and claims management, although branding, image building and marketing are the primary focus areas.
  • Companies are expected to increase their investment in social media technology, as well as services to monitor and solicit public opinion about their brands and products. They will have to shape their online presence and develop strategies to harness social media.

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