Household Air Purifier Industry in China, 2015-2020: Latest Market Trends, Analysis and Forecast

on Thursday, 26 March 2015 include new market research report " Household Air Purifier Industry in China, 2015-2020: Market Size, Shares, Growth, Analysis, Trends And Forecast, Worldwide report" to its huge collection of research reports.

In recent years, the sales of household air purifier in China increased by 27% each year, influenced by air pollution caused fine particles “PM 2.5”, the sales of Household Air Purifier tends to increase. In 2013, the sales increased to 2.64 million, up 16% over 2012. It is predicted that the sales will continue to enlarge in future, especially, under the situation of severe air pollution, it can be expected conservatively that the market scale of Household Air Purifier in China will grow at the rate of 9% averagely, in 2018, the sales will hit about 4 million from 2.60 million in 2013.

At present, the popularization rate of air purifier is less than 0.1%, the number of air purifier in China can raised dramatically. The release of PM 2.5 makes national people pay more attention to living environment and air quality. As one sunrise industry, the market space of household air purifier is huge.

At present, the domestic household air purifiers lay emphasis on indoor decoration pollution; most of mainstream products in market have the function of eliminating formaldehyde etc decoration pollution source, so the functional segmentations are not obvious in real market. The products with bactericidal function

In all segmentations, the functions of products are repeated highly, 45% of products in market have the function of eliminating decoration pollution, even more, the products with bactericidal function are as high as 65%; the market reactions of low-end, conventional dedusting equipment are just so-so, they only account for 33% of equipment and enter into the demand market mainly in the form of gifts and complimentary gifts.

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In 2014, there were over 200 brands in purifier market in China, but the foreign-funded brands still took most of market shares. According to the data from Huidian research, last year, the top 5 brands of purifier in on-line market in China were Philips, Sharp, Panasonic, Ya Du and Daikin, of which, only Ya Du is domestic brand.

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