Car Purchasing Process in China - September 2014: Industry Size, Research and Forecast

on Tuesday, 7 October 2014 include new market research report " Car Purchasing Market Process in China - September 2014: Industry Size, Shares, Growth, Analysis, Trends And Forecast" to its huge collection of research reports.

Car financing is finding greater acceptance among consumers now than before, while car makers and dealers are focusing more on brand building through improving their consumer service and advice, both through sales outlets and online, as well as focusing on their brand experience beyond just the cars themselves.

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Mintel provides a range of market information across categories including: forecasting and share information. Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by QQSurvey China online research.

Brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Issues and Insights:-
  • Financing finding its place
  • The facts
  • The implications
  • Brand building through service and advice
  • The facts
  • The implications
  • Building brand within the online matrix
  • The facts
  • The implications
  • Accentuate the experience
  • The facts
  • The implications
  • Issue
  • Insight: RTDs should capitalize on Millennial interest with flavorful coffees that embrace other attributes
Browse More related reports to Retail at:

Trend Application:-
  • Collective Intelligence
  • Middle Class Heroes
  • Return to the Experts

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