Coffee Market in US - September 2014: Industry Size, Research and Forecast Report

Posted by David Lee at 23:59 on Monday 6 October 2014
ResearchMoz.us include new market research report " Coffee Market in US - September 2014: Industry Size, Shares, Growth, Analysis, Trends And Forecast" to its huge collection of research reports.

Coffee manufacturers face increased competition both from within their own category and from other beverages. Consumers are embracing the choice and variety of coffee options and from other beverages, but with a slowly improving economy, manufacturers will be challenged to maintain consumer interest in in-home coffee consumption.



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Issues and Insights:-

  • Pods could resonate with older consumers, though perhaps not single-cup
  • Issue
  • Insight: Forthcoming pod carafe machines could entice older consumers to the pod
  • Energy drinks emerge as coffee substitute – can they take over coffee’s turf?
  • Issue
  • Insight: Coffee can serve as a natural energy booster
  • Can RTD coffees expect the same growth as single-cup?
  • Issue
  • Insight: RTDs should capitalize on Millennial interest with flavorful coffees that embrace other attributes

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