Coffee Market in US - September 2014: Industry Size, Research and Forecast Report

on Monday, 6 October 2014 include new market research report " Coffee Market in US - September 2014: Industry Size, Shares, Growth, Analysis, Trends And Forecast" to its huge collection of research reports.

Coffee manufacturers face increased competition both from within their own category and from other beverages. Consumers are embracing the choice and variety of coffee options and from other beverages, but with a slowly improving economy, manufacturers will be challenged to maintain consumer interest in in-home coffee consumption.

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Issues and Insights:-

  • Pods could resonate with older consumers, though perhaps not single-cup
  • Issue
  • Insight: Forthcoming pod carafe machines could entice older consumers to the pod
  • Energy drinks emerge as coffee substitute – can they take over coffee’s turf?
  • Issue
  • Insight: Coffee can serve as a natural energy booster
  • Can RTD coffees expect the same growth as single-cup?
  • Issue
  • Insight: RTDs should capitalize on Millennial interest with flavorful coffees that embrace other attributes

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