Mens Personal Care Market Trends in US - October 2014

on Wednesday, 8 October 2014 include new market research report " Mens Personal Care - US - October 2014: Industry Size, Shares, Growth, Analysis, Trends And Forecast" to its huge collection of research reports.

The men’s personal care category is expected to grow steadily due to men’s continued reliance on personal care staples, such as APDO and shaving products, which have traditionally been segmented by gender. Companies can accelerate market growth by encouraging men to trade up to male-specific products that offer them new functional benefits and attributes.

This report looks at the following issues:
  • Men value function and simplicity
  • Improve the shopping experience
  • Increase engagement with Black and Hispanic males
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Scope and Themes:-
  • What you need to know
  • Definition
  • Data sources
  • Sales data
  • Consumer survey data
  • Qualitative consumer data
  • Abbreviations and terms
  • Abbreviations
  • Terms
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