Egypts Cards and Payments Industry: Emerging Opportunities, Trends, Size, Drivers, Strategies, Products and Competitive Landscape

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The Egyptian economy is the second-largest in the Middle East after Saudi Arabia. The economy depends largely on agriculture, tourism and cash remittances from Egyptians working abroad, mainly in Saudi Arabia and Gulf countries. With the government and banks striving to offer basic financial services to the unbanked population and banks expanding their presence in rural areas, the Egyptian cards and payments industry registered positive growth during the review period (2009–2013).

Arab countries including Saudi Arabia, the UAE and Kuwait have committed around US$20.0 billion to Egypt, through a mix of central bank deposits, cash grants, in-kind grants, and project aid, of which about US$15.0–16.0 billion was received as of June 2014, according to the World Bank. The reforms are anticipated to have a positive effect on the cards and payments industry.
Credit transfers and payment cards were the preferred payment instruments, having a combined industry share of 94.6% in terms of transaction value in 2013. The share of payment cards is increasing as the government and banks are increasing the awareness levels and benefits among consumers and merchants.

In terms of the number of cards in circulation, Egyptian payment cards (including debit and credit cards) registered positive growth during the review period, recording a compound annual growth rate (CAGR) of 11.17%, increasing from 10 million in 2009 to 15.3 million in 2013. In terms of transaction value, payment cards valued to EGP161.7 billion (US$23.5 billion) in 2013, after registering a review-period CAGR of 9.07%.

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Reasons to buy:-
  • Make strategic business decisions using top-level historic and forecast market data related to Egypt's cards and payments industry and each market within it.
  • Understand the key market trends and growth opportunities in Egypt's cards and payments industry.
  • Assess the competitive dynamics in Egypt's cards and payments industry.
  • Gain insights in to the marketing strategies used for selling various card types in Egypt.
  • Gain insights into key regulations governing Egypt's cards and payments industry.

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