Pakistans Cards and Payments Industry: Global Markt Analysis, Key Trends, Size, Strategies, Products and Competitive Landscape

on Tuesday, 16 December 2014
Researchmoz announces new market research report on " Pakistans Cards and Payments Industry: Emerging Opportunities, Trends, Size, Drivers, Strategies, Products and Competitive Landscape " to its huge database.

The economic reforms introduced by the Pakistani government during the review period (2009–2013) had a positive impact on the country’s GDP growth rate. This rate increased from 2.8% in 2009 to 6.1% in 2013; a trend that is expected to continue over the forecast period (2014–2018). The improved economic conditions are expected to positively impact the country’s cards and payments industry.

Pakistani payment cards (including debit and credit cards) registered a positive growth during the review period, recording a compound annual growth rate (CAGR) of 25.93%, and increasing from 9.2 million cards in circulation in 2009 to 23.1 million by the end of 2013. In terms of transaction value, payment cards valued PKR1.9 trillion (US$18.8 billion) in 2013, after registering a review-period CAGR of 24.37%.

With the development of alternative delivery channels, the launch of biometric ATMs and the availability of fund transfer facilities online and at ATM terminals, banks are able to reach a large volume of the population. Furthermore, the improvement in banking infrastructure, the development of the new products, government initiatives and stable economic conditions are all factors which led to the growth of payment cards.

The Pakistani prepaid card market is recording positive and steady growth. In terms of the number of cards in circulation, the market grew at a CAGR of 18.11%, increasing from 1.4 million in 2009 to 2.7 million in 2013. This is anticipated to record a CAGR of 5.62% over the forecast period, with 3.5 million cards in 2018.

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Reasons to buy:-
  • Make strategic business decisions using top-level historic and forecast market data related to Pakistan's cards and payments industry and each market within it.
  • Understand the key market trends and growth opportunities in Pakistan's cards and payments industry.
  • Assess the competitive dynamics in Pakistan's cards and payments industry.
  • Gain insights in to the marketing strategies used for selling various card types in Pakistan.
  • Gain insights into key regulations governing Pakistan's cards and payments industry.

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