Kenyas Cards and Payments Industry: Market Size, Share, Analysis and Forecast

on Monday, 17 November 2014
​ include new market research report " Kenyas Cards and Payments Industry: Market Size, Shares, Growth, Analysis, Trends And Forecast" to its huge collection of research reports.

Kenya is developing into a hub for electronic payments, and is likely to become a focal point for wider growth across east Africa. A number of economic and demographic factors have driven the growth of the Kenyan cards and payments industry. The country is renowned as one of the most peaceful and stable in Africa. Demographically and economically, the country is well positioned, with an average age of just 18, and expectations of healthy GDP growth over the forecast period (2014–2018). Young populations are typically more willing to embrace innovation and technology, and have long working lives ahead of them, making them more likely to become wealthier and consume more banking products and services.

In terms of the number of cards in circulation, Kenyan payment cards (including debit, credit and charge cards) registered robust growth during the review period (2009–2013), recording a compound annual growth rate (CAGR) of 26.32% to increasing from 3.8 million cards in 2009 to 9.7 million in 2013. In terms of transaction value, payment cards valued KES1.5 trillion (US$18.5 billion) in 2013, after registering a significant review-period CAGR of 34.40%.

The average transaction value (ATV) in Kenya was US$49.3 in 2013, which was the fourth-highest among its peer countries. Egypt recorded the highest ATV with US$97.7, followed by Morocco with US$94.3, South Africa with US$54.6, and Nigeria with US$38.4. In terms of card penetration, Kenya recorded 0.22 cards per inhabitant in 2013, while South Africa, Morocco, Nigeria and Egypt recorded respective amounts of 1.25, 0.33, 0.20 and 0.18. In terms of frequency of use, Kenya recorded 35.5 transactions per card in 2013, while South Africa, Morocco, Egypt and Nigeria recorded 38.2, 21.1, 15.7 and 12.0 respectively.

  • This report provides a comprehensive analysis of Kenya's cards and payments industry.
  • It provides current values for Kenya's cards and payments industry for 2013, and forecast figures for 2018.
  • It details the different economic, infrastructural and business drivers affecting Kenya's cards and payments industry.
  • It outlines the current regulatory framework in the industry.
  • It details the marketing strategies used by various banks and other institutions.
  • It profiles the major banks in Kenya's cards and payments industry.
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Reasons to buy:-
  • Make strategic business decisions using top-level historic and forecast market data related to Kenya's cards and payments industry and each market within it.
  • Understand the key market trends and growth opportunities in Kenya's cards and payments industry.
  • Assess the competitive dynamics in Kenya's cards and payments industry.
  • Gain insights in to the marketing strategies used to sell various card types in Kenya.
  • Gain insights into key regulations governing Kenya's cards and payments industry.

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