Snacking Preferences of Black Consumers - US - November 2014: Market Research Report by ResearchMoz

on Tuesday, 11 November 2014 include new market research report " Snacking Preferences of Black Consumers - US - November 2014: Industry Size, Shares, Growth, Analysis, Trends And Forecast" to its huge collection of research reports.

Despite the fact that Blacks are heavy snackers, there is very little advertising aimed at reaching this consumer. While the motivation for snacking may be consistent with other consumers, the types of snacks vary considerably when compared to other consumer groups. Given the health disparities among Blacks, very few companies are reaching out to Blacks in a way that resonates with Blacks. Relatability and authenticity are important.

The report outlines South Africa’s governing bodies, laws, mining licenses, mining rights and obligations and key fiscal terms which includes Royalties, Depreciation, Corporate Tax, Capital Gain Tax, Dividend Tax, Real Property Tax, Withholding Tax, Branch Profit Tax, Loss Carry Forward and Value Added Tax, VAT.

Scope and Themes:-
  • What you need to know
  • Definition
  • Data sources
  • Consumer survey data
  • Abbreviations and terms
  • Abbreviations
  • Terms
Issues and Insights:-
  • What are the leading snacks among Black consumers? What role does culture play in the snacks they eat?
  • The issues:
  • The implications:
  • What are some of the triggers for snacking? How can marketers leverage what is important to Blacks in advertising?
  • The issues:
  • The implications:
  • What role is health playing in the snacks Blacks eat?
  • The issues:
  • The implications:
Browse More related reports to Food at:

Trend Application:-
  • Trend: Fauxthenticity
  • Trend: Life Hacking
  • Trend: Help Me Help Myself
Market Drivers:-
  • Single, time-strapped moms turn snacks into meals
  • Blacks prefer buying in bulk, saves money, fewer store trips
  • Blue collar workers and multiple jobs means quick snacks to tide them over
  • Figure 9: Employed persons by occupation category, Blacks versus all, 2013

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