ResearchMoz.us include new market research report " Kenya’s Cards and Payments Industry: Market Size, Shares, Growth, Analysis, Trends And Forecast" to its huge collection of research reports.
Kenya is a testing ground for a revolution that could help extend financial inclusion to some of the world’s poorest and most remote locations. This report provides the reader with top-level market analysis, information and insights on Kenya's cards and payments industry, including current and forecast values for each category of Kenya's cards and payments industry, a comprehensive analysis of the industry’s market attractiveness and future growth areas and a detailed analysis of the marketing strategies adopted for selling debit, credit, charge and prepaid cards used by banks and other institutions in the market.
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Under the financial inclusion plan, the Kenyan government and the country’s banks are striving to offer basic banking services to individuals in rural areas, where access to banking infrastructure is minimal. Banks are appointing agents to increase their customer bases, expanding their ATM networks and establishing new branches. Agents are educating the rural population of the importance of access to formal banking services, and helping them to open bank accounts.
Browse More related reports to Banking at: http://www.researchmoz.us/banking-market-reports-159.html
Banks used to issue ATM cards for the sole purpose of cash withdrawals, but as the government realized the need to reduce cash transactions, it urged banks to start replacing ATM cards with multi-purpose debit cards. Increasing awareness takes time, however, and most Kenyan consumers use debit cards mainly at ATMs.
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