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Compared with developed countries, the Chinese child safety seat market is still in its infancy, small in scale and immature in industrial development. Even so, China’s consumption of child safety seats witnessed a surge in 2013, flying as high as 100% over 2012.
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At present, Shanghai, Shandong and Shenzhen have taken the lead in releasing local laws and regulations in which it is specified that children under 4 years are forced to use safety seats. Meanwhile, China Automotive Technology & Research Center, together with Zhejiang Longsheng Auto Parts Co Ltd and other enterprises are calling upon the government sector should introduce national laws and regulations. In the future, with the increasing consumer awareness of in-car safety for children and regulatory constraints, China’s child safety seat market is expected to grow significantly.
According to China Child Safety Seat Market Report, 2014 issued by SinoMarketInsight, the demand for child safety seats in China will post a CAGR of 68% during 2014-2017 and is expected to hit 8 million sets in 2017, as it is projected.
Many domestic brands and a large number of brands from Europe, USA, Japan and S. Korea are distributed in China’s child safety seat market, showing relatively low concentration and keen competition. Home-made brands prevail by low price while the imported ones are superior in quality. The sales statistics of child safety seat from Taobao show that homemade LUTULE and Ganen with the price advantage are the two best-selling brands, followed by imported KIDDY, CONCORD and Britax, respectively, whose child safety seats are all priced above RMB2,000.
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In China, most cars have been equipped with standard child seat interfaces, in which ISO FIX enjoys the most popularity, while LATCH interface is adopted by Chevrolet, Hyundai and some other automakers.
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